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Resources for navigating your way through Florida Insurance.

We not only help clients prepare for the unknown. We also provide various resources to understanding Florida’s Insurance options. Through our partnerships with top rated insurance companies, our affiliations and community resources, we can help you navigate through the insurance world.


Browse through our useful articles relating to Florida Home, Auto, Flood and Life Insurance.


We’re about more than insurance. Goodlad and Swank is committed to making our local communities the best they can be—that’s why our leader Butch helped to establish the Dads Of Great Students (Watch D.O.G.S.) program at Lehigh Elementary with the goal to encourage dads to be more active in their child’s education.


We have put together a guide with easy-to-understand definitions of frequently used insurance terms.

Dwelling Coverage Provides funds to replace or repair the structure when damage is caused due to a covered peril.

Replacement Cost This will replace your belongings with like kind and quality.

Actual Cash Value Replacement cost less depreciation.

Dwelling Extension Provides coverage for damage caused by covered perils to structures separate from main dwelling such as garages or sheds.

Personal Property Coverage May pay to replace the personal contents of your home that are not permanent parts of the dwelling. Coverage only applies in conjunction with a loss caused by a covered peril.

Loss of use This coverage can provide financial assistance to you while your home is being repaired and is unlivable as a result of a covered loss.

Personal Liability May protect you, your spouse, and resident relatives under age 21 for claims you’re legally obligated to pay resulting from things such as injury, sickness, disease, and death. The coverage may also include the cost of defending claims against you.

Medical Expense May pay for non-residents injuries that you are legally responsible for.

Liability Coverage Protects you in the event that you unintentionally cause injuries to other drivers or damage to other vehicles or property.

Uninsured and Underinsured Motorist Coverage Can provide coverage for medical costs, pain and suffering for bodily injury to you and others in your vehicle, if injury is caused by a driver with no coverage or not enough coverage.

Personal Injury Protection (No Fault) Required coverage under Florida’s No-Fault Law. Provides a percentage of first dollar medical expenses to you regardless of fault in the accident.

Medical Expense Coverage May pay certain medical expenses for injuries sustained while occupying your car, regardless of who is at fault.

Comprehensive Coverage May pay for damage to your car, less any deductible, caused by things other than collision or upset. (fire, theft, glass breakage, for example)

Collision Coverage May pay for damage to your car, less any deductible, caused by a collision with another object.

Towing & Labor This coverage may provide a limited amount of reimbursement for expenses such as towing or car repairs made at the site of vehicle disablement.

Rental Reimbursement This type of coverage provides limited reimbursement for a rental car used while your car is being repaired for a covered claim.

Term Life Insurance Term life insurance provides protection for a specified period of time. Terms of 10,15, 20 and 30 years are available. Term coverage is generally less expensive and provides a fixed price for the term and coverage amount selected. Additional riders can also be added to meet your family’s individual needs. Furthermore, term life insurance may be convertible to permanent coverage, providing you with flexibility as your needs change.

Whole Life Insurance Whole life insurance is a form of permanent life insurance that remains in force for your entire lifetime, provided premiums are paid as specified in the policy. Many whole life insurance policies also build cash value over time.

Universal Life Insurance Universal life is a form of permanent life insurance characterized by flexible coverage and premium amounts. Universal life can build cash value, which earns an interest rate that may adjust periodically, but is usually guaranteed not to fall below a certain percentage. If managed properly universal life insurance can remain in force for your entire lifetime.


Through affiliations with top-rated insurance companies, we are able to provide customers with the best Florida Insurance coverage options.

why goodlad & swank?

An unforeseen event coupled with inadequate insurance can quickly result in financial trouble. We recognize that addressing insurance may not be your idea of fun, but our goal is to make the process as enjoyable as possible. In the end, you may just find yourself letting us know what the grandkids are up to or how the honeymoon went. Get to know us, you’ll be happy you did.


At Goodlad & Swank, we are a team that values integrity in our dealings with clients, insurance carriers and the professionals with whom we interact. We’re a local and family owned independent insurance agency that was founded in 2009, serving the coverage needs throughout Naples, Cape Coral, Fort Myers, Lehigh Acres and the surrounding South West Florida region.

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Calls are welcome during office hours Monday through Friday 8 AM – 5 PM

Lehigh Acres

702 Leeland Heights Blvd W.
Lehigh Acres, FL 33936

Goodlad & Swank