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Life Insurance

Protect your family with the right life insurance coverage.

Protect your family with the right life insurance coverage.

Goodlad & Swank can provide you with quotes from multiple “A” rated insurance companies. Whether life insurance is needed for your family or your business we can help you find the right policy at the best possible price.

Reassurance for you and your loved ones

Goodlad & Swank offers comprehensive lines of life insurance options crafted to meet you and your family’s specific needs. We work with top-rated insurance companies and will place your account with a company that will provide you with the coverage and benefits you want.

What we cover:

Whole life insurance

Whole life insurance is a form of permanent life insurance that remains in force for your entire lifetime, provided premiums are paid as specified in the policy. Many whole life insurance policies also build cash value over time.

Universal life insurance

Universal life is a form of permanent life insurance characterized by flexible coverage and premium amounts. Universal life can build cash value, which earns an interest rate that may adjust periodically, but is usually guaranteed not to fall below a certain percentage. If managed properly universal life insurance can remain in force for your entire lifetime.

Term life insurance

Term life insurance provides protection for a specified period of time. Terms of 10,15, 20 and 30 years are available. Term coverage is generally less expensive and provides a fixed price for the term and coverage amount selected. Additional riders can also be added to meet your family’s individual needs. Furthermore, term life insurance may be convertible to permanent coverage, providing you with flexibility as your needs change.

What are typical coverage limits?

Coverage TypeTypical Coverage Limit
Term Life InsuranceProvides coverage for a specified period, such as 10, 20, or 30 years. Coverage limits can range from $100,000 to several million dollars, depending on the policyholder’s needs and eligibility. Premiums are typically lower compared to permanent life insurance.
Whole Life InsuranceOffers coverage for the entire lifetime of the insured individual. Coverage limits can vary widely, ranging from $10,000 to $1 million or more. Whole life insurance policies also include a cash value component that grows over time and can be borrowed against or surrendered for cash. Premiums are generally higher compared to term life insurance.
Universal Life InsuranceProvides flexible premiums and death benefits, allowing policyholders to adjust their coverage and payments over time. Coverage limits can vary based on the policyholder’s needs and financial situation. Universal life insurance policies also include a cash value component that earns interest and can be accessed during the policyholder’s lifetime.
Variable Life InsuranceOffers death benefits and a cash value component that can be invested in various investment options such as stocks, bonds, or mutual funds. Coverage limits and cash value accumulation depend on the performance of the underlying investments. Variable life insurance policies provide the potential for higher returns but also involve greater investment risk compared to other types of life insurance.
Accidental Death and Dismemberment (AD&D) InsuranceProvides coverage in the event of death or dismemberment resulting from accidents. Coverage limits vary based on the policy and may be paid out as a lump sum or in installments. AD&D insurance can be purchased as a standalone policy or as a rider to a primary life insurance policy.
Critical Illness InsurancePays a lump sum benefit if the insured individual is diagnosed with a covered critical illness such as cancer, heart attack, stroke, or organ transplant. Coverage limits can vary based on the policy and may be paid out in addition to any death benefits provided by the primary life insurance policy. Critical illness insurance can help cover medical expenses and other financial obligations during a serious illness.

How are rates determined?

Life insurance rates are determined by various factors that assess the level of risk associated with insuring an individual’s life. Insurance companies use actuarial tables, underwriting guidelines, and risk assessment tools to evaluate these factors and calculate life insurance premiums. Here’s a thorough breakdown of the key determinants:

  1. Age and Gender:

    • Age is one of the primary factors influencing life insurance rates. Generally, younger individuals pay lower premiums compared to older individuals.
    • Gender also plays a role in determining rates, with females often paying lower premiums due to longer life expectancies on average.
  2. Health Status and Medical History:

    • The applicant’s health status and medical history significantly impact life insurance rates.
    • Insurers evaluate factors such as weight, blood pressure, cholesterol levels, medical conditions, prescription medication usage, and family medical history.
    • Applicants with good health and minimal medical issues typically qualify for lower premiums, while those with pre-existing conditions or higher health risks may face higher rates or be subject to additional underwriting scrutiny.
  3. Lifestyle and Habits:

    • Certain lifestyle choices and habits can affect life insurance rates.
    • Factors such as smoking, alcohol consumption, recreational drug use, and participation in high-risk activities or occupations can increase insurance premiums due to elevated health risks.
    • Applicants who maintain healthy lifestyles and avoid high-risk behaviors may qualify for preferred or lower rates.
  4. Coverage Amount and Policy Type:

    • The coverage amount and type of life insurance policy selected by the applicant influence premium rates.
    • Term life insurance typically offers lower initial premiums compared to permanent life insurance policies such as whole life or universal life.
    • Higher coverage amounts result in higher premiums, while lower coverage amounts may lead to more affordable rates.
  5. Policy Duration and Term Length:

    • For term life insurance policies, the duration of coverage and term length impact premium rates.
    • Longer terms and extended coverage periods typically result in higher premiums due to the increased risk exposure over time.
  6. Underwriting Classifications:

    • Insurers classify applicants into different risk categories based on their health status, medical history, and lifestyle factors.
    • Preferred, standard, and substandard classifications determine the level of risk associated with insuring the individual and influence premium rates accordingly.
  7. Occupation and Hobbies:

    • Certain occupations and hobbies may pose higher risks to individuals and affect life insurance rates.
    • Jobs or activities with increased exposure to hazards, such as aviation, mining, or extreme sports, may result in higher premiums or require specialized coverage.
  8. Family History:

    • Family medical history, including genetic predispositions to certain illnesses or diseases, may impact life insurance rates.
    • Applicants with a family history of serious medical conditions or premature death may face higher premiums due to elevated risk factors.
  9. Creditworthiness and Financial Stability:

    • Some insurers consider the applicant’s creditworthiness and financial stability when determining life insurance rates.
    • A strong credit profile may indicate financial responsibility and reduce the perceived risk of defaulting on insurance premiums.
  10. Market Conditions and Underwriting Guidelines:

    • Market conditions, underwriting guidelines, and regulatory factors may influence life insurance rates.
    • Changes in mortality tables, interest rates, economic conditions, and industry trends can impact insurance rates over time.

In summary, life insurance rates are determined by a combination of factors including age, health status, lifestyle habits, coverage amount, policy type, underwriting classifications, occupation, family history, creditworthiness, and market conditions. Insurers carefully evaluate these factors to accurately price life insurance policies and manage the risks associated with insuring individuals over their lifetimes.

Why choose Goodlad & Swank to provide life insurance?

Embrace the future with confidence and security by choosing Goodlad and Swank Life Insurance, your trusted partner in safeguarding your family’s financial well-being. Imagine a safety net that provides peace of mind, ensuring that your loved ones are protected and provided for even in your absence. At Goodlad and Swank, we understand that life is unpredictable, but your legacy doesn’t have to be. With our comprehensive life insurance policies, you can rest assured that your family’s future is in good hands.

What sets Goodlad and Swank Life Insurance apart is our unwavering commitment to understanding your unique needs and priorities. Our policies are designed to offer flexible coverage options that fit seamlessly into your lifestyle and budget, whether you’re planning for your children’s education, mortgage protection, or simply seeking to leave a lasting legacy for your loved ones. With Goodlad and Swank, you’re not just purchasing insurance; you’re investing in the security and well-being of those who matter most to you.

Beyond the assurance of financial protection, choosing Goodlad and Swank means gaining access to a dedicated team of professionals who are committed to your long-term success. From personalized policy recommendations to expert guidance on estate planning and wealth preservation, we’re here to support you every step of the way. Don’t leave your family’s future to chance. Partner with Goodlad and Swank Life Insurance today and take the first step towards a brighter tomorrow.

Committed to
Serving Our Customers

Goodlad & Swank Insurance is a family-owned insurance agency founded in 2009. We’ve built a team of knowledgeable professionals that value integrity, caring for our clients, and offering you superior service.

We’ve partnered with one of the largest selections of carriers in all of Florida making it easy for you to have a one-stop-shop for all your insurance needs.

An unforeseen event coupled with inadequate insurance can quickly result in financial trouble. We recognize that addressing insurance may not be your idea of fun, but our goal is to make the process as enjoyable as possible. In the end, you may just find yourself letting us know what the grandkids are up to or how the honeymoon went. Get to know us, you’ll be happy you did. 


Our Services

Homeowners Insurance

You can access the top-rated insurance companies in Florida for primary and second homes, condos, and the property you rent to others.

Auto Insurance

You benefit because we’ve partnered with some of the largest, most-respected auto insurance carriers in the industry to provide coverage for cars, motorcycles, motor homes, and recreational vehicles.

Business Insurance

Your business is growing your business. Our business is working to guard you against the risks you face every day. Find out how to protect your business.

Condo Insurance

We work with premium carriers and brokers to offer a full suite of insurance options for residential condominium associations across Southwest Florida.

Flood Insurance

Get protected. Goodlad & Swank offers coverage through the National Flood Insurance Program as well as private flood insurance carriers.

Life Insurance

Protect your legacy. Whether life insurance is for your family or your business we can help you find the right policy at the best possible price.

Satisfied clients

Have been working with Goodlad & Swank agency for five years. Have always been very helpful!

Daniella W.

This is an amazing company to do business with. I have several properties and slowly I have changed all properties to be with Goodlad & Swank Insurance.

Ody O.

Great services. I have been using them for several years now. Thanks team!

Steve C.

Competitive rates and excellent service. Really nice folks to do business with. Highly recommend!

Mike H.

Fast, courteous, professional service with comparable rates. What else do you need?

Len M.

Had one of the best experience ever at this insurance company. You feel like family and everyone here is friendly.

Moises M.

I had a great experience with this Company! I highly recommend! Mary Beck was very helpful, very professional and very quick to respond to my emails.

Tina C.

Have been working with Goodlad & Swank agency for five years. Have always been very helpful and have given us good options to choose from.

Daniella W.

I had some issues with my previous home owners insurance company. David at Goodlad & Swank went above and beyond to try to help me out.

Chandace S.

Excellent customer service, extremely knowledgeable of all insurance needs. I highly recommend this company!

Robin Y.

Went out of their way to be professional and helpful. Would highly recommend this agency.

Carmen C.

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